Shifumi is a clothing brand combining know-how and French culture.

The Shifumi Club assumes this French way of life from the new wave and offers quality products signed with a blue-white-red flag representing rock-paper-scissors. More than just a game, it’s a club formed by Shifumi.

We treated branding, design & marketing as a narrative experience and we created human-centered design and enjoyable around the french flag triptychs and the rock-paper-scissors game. We built strong relationship with consumers including in our work product design, video editing, strategy, web development and omni channel campaigns.